California Assembly Bill AB1084

California 2021-2022 Regular Session

• Introduced: 2/18/21
• Refer: 3/4/21
• Report Pass: 3/30/21
• Refer: 4/5/21
• Report Pass: 4/7/21
• Refer: 4/7/21
• Report Pass: 4/20/21
• Refer: 4/21/21
• Report Pass: 4/27/21
• Refer: 4/29/21
• Refer: 5/12/21
• Report Pass: 5/20/21
• Engrossed: 6/1/21
• Refer: 6/2/21
• Refer: 6/16/21
• Report Pass: 6/21/21
• Refer: 6/21/21
• Report Pass: 6/30/21
• Refer: 7/1/21
• Report Pass: 7/14/21
• Refer: 7/14/21
• Refer: 8/16/21
• Report Pass: 8/26/21
• Enrolled: 9/2/21
• Chaptered: 10/9/21
• Passed: 10/9/21

Caption

Gender neutral retail departments.

Impact

The enactment of AB 1084 will impact existing regulations under the Unruh Civil Rights Act by expanding its reach specifically to retail environments where toys and childcare items are concerned. By requiring retail stores to eliminate gendered marketing in this area, the bill aims to reduce the stigma around gender-specific toys and foster inclusivity among children. Furthermore, stores that fail to comply with these requirements may face civil penalties up to $500 for non-compliance, thus encouraging adherence to the new guidelines established by this legislation.

Summary

Assembly Bill No. 1084, also known as the Gender Neutral Retail Departments Act, aims to promote equality in children's toy retailing in California. This legislation mandates that retail department stores with 500 or more employees, located within California, establish a designated gender neutral section for toys and childcare items. The idea is to provide consumers with a sensible and equal opportunity to choose toys irrespective of gender, recognizing the often arbitrary distinctions made in marketing these products. The law is set to take effect on January 1, 2024.

Sentiment

General sentiment surrounding AB 1084 appears to be supportive among advocates for civil rights and gender equality, as it tackles long-standing issues regarding how children’s products are marketed. While proponents believe that this move will create a more inclusive shopping experience, some critics may view it as unnecessary regulation. The debate surrounding the bill underscores a broader discussion about gender roles in society and how they are reinforced or challenged through consumer practices.

Contention

Notable points of contention include concerns from retailers regarding the practical implications of implementing such changes. Retailers might argue about the financial burden and logistical challenges of restructuring displays to comply with the law. Moreover, opponents may express apprehension about potential government overreach into private business practices and the imposition of penalties for non-compliance. The law also raises broader questions about the role of government in shaping societal norms related to gender.