Connecticut Senate Bill SB00993

Connecticut 2011 Regular Session

• Introduced: 2/17/11
• Refer: 2/17/11
• Report Pass: 3/18/11
• Refer: 3/28/11
• Report Pass: 4/4/11
• Refer: 4/14/11
• Report Pass: 4/19/11
• Report Pass: 4/21/11
• Engrossed: 5/19/11
• Report Pass: 5/23/11

Caption

An Act Concerning Fair Advertising For Connecticut Agricultural Tourism.

Impact

If enacted, SB00993 will facilitate the introduction of new signage laws allowing promotional displays that highlight agricultural activities. This change is expected to benefit local farmers by enhancing visibility and accessibility to their offerings, which could in turn positively influence the growth of agricultural tourism as a sector within the state's economy. By targeting the relevant highways, the legislation aims to optimize the potential for attracting tourists and promoting Connecticut's agricultural heritage.

Summary

SB00993, titled An Act Concerning Fair Advertising for Connecticut Agricultural Tourism, aims to update the existing laws regulating advertising within certain zones adjacent to state highways. The bill replaces specific provisions that previously managed the types and placements of advertising signs and displays. With the intent to promote agricultural tourism in Connecticut, the bill allows for a broader range of signage related to agricultural attractions, thereby encouraging economic development and supporting local farms that partake in tourism.

Sentiment

The reception of SB00993 seems positive among proponents who believe that enhancing agricultural tourism will bring about significant economic benefits. Supporters argue that this bill can help local farmers thrive by increasing awareness of agritourism activities and that it reflects a modern approach to marketing within this sector. Some beliefs echo a sentiment of confidence in the state's agricultural heritage and its potential as a tourist draw, juxtaposed against concerns about regulatory environments and their adaptability to encourage economic growth.

Contention

While the general sentiment toward SB00993 is largely supportive, debates may arise surrounding the implications of relaxed advertising regulations in terms of aesthetics and local community interests. Opponents might express concerns over increased commercialization near rural areas and the potential for cluttering the scenic landscapes. The need for a balance between promoting agricultural tourism and maintaining environmental and community standards can be a point of contention, potentially leading to pushback from local residents concerned about the impact on their communities.