Maine 2025-2026 Regular Session

Maine House Bill LD230

Introduced
1/16/25  
Refer
1/16/25  

Caption

An Act to Protect Minors from Harmful Depictions Generated by Artificial Intelligence

Impact

If enacted, LD230 would significantly alter existing regulations regarding the protection of minors within the context of advertising. It sets forth new legal standards that prohibit both the unauthorized use of a minor's likeness in advertising and the creation of AI-generated images depicting minors. The bill empowers parents or guardians to take civil action against violators, seeking damages and compensatory awards. This legislative measure aims to create a safer environment for children by discouraging the potential exploitation of their images, especially in the rapidly evolving digital landscape.

Summary

LD230, also known as 'An Act to Protect Minors from Harmful Depictions Generated by Artificial Intelligence', aims to provide strong legal protections for minors against the misuse of their images or likenesses, particularly in advertising contexts. The bill mandates that explicit parental permission is required before a minor's image can be utilized in any advertisement. Additionally, the legislation prohibits the generation and display of images of specific minors created using artificial intelligence technology without parental consent, addressing growing concerns around the exploitation of children in the digital age.

Sentiment

The sentiment surrounding LD230 appears to be largely supportive, especially among lawmakers and advocates focused on child protection. Proponents argue that the bill is a necessary step in safeguarding minors from harmful depictions and potential sexual exploitation fostered through emerging technologies like AI. However, there may also be concerns from certain circles regarding the implications for creative industries and advertising, which could view this legislation as overly restrictive, potentially limiting legitimate uses of images.

Contention

One notable point of contention may revolve around the balance between protecting minors and allowing creative expression in advertising and media. Some critics might express apprehension that such stringent requirements for parental consent and the prohibition on AI-generated images could inhibit artistic freedom and innovation within the advertising sector. Furthermore, the definition of 'harmful depictions' and the enforcement of such laws could also present legal challenges, particularly as technology continues to advance.

Companion Bills

No companion bills found.

Similar Bills

CA SB348

Department of Technology: artificial intelligence: strategic plans.

CA AB459

State government: Artificial Intelligence in State Government Services Commission: report.

CA SB813

Multistakeholder regulatory organizations.

CA AB2013

Generative artificial intelligence: training data transparency.

CA AB2652

State Department of Education: artificial intelligence working group.

HI SB2572

Relating To Artificial Intelligence.

HI HB2176

Relating To Artificial Intelligence.

CA AB1137

Reporting mechanism: child sexual abuse material.