Artificial intelligence; requiring certain disclosure for certain media. Effective date.
If enacted, SB746 would amend existing state laws that govern political advertisements by setting new standards for transparency regarding the use of artificial intelligence in media. The bill aims to protect candidates from having their likeness, actions, or speeches portrayed inaccurately through AI-generated content. Candidates whose images are misused in such a manner would have the right to seek legal recourse for damages or to prevent the publication of such content, thereby shaping how political communication is conducted in Oklahoma.
Senate Bill 746, introduced by Senator Seifried, seeks to regulate the use of generative artificial intelligence in the creation of political advertisements and media communications related to elections. Specifically, the bill mandates that any political content created or distributed that utilizes generative AI must clearly disclose this fact to viewers or listeners. This includes a requirement for visible disclosure in videos and audible disclosure in audio formats, ensuring that the audience is aware when content does not represent real events or actions.
Key points of contention around SB746 seem to center on the implications for freedom of expression and the balance between regulation and innovation in the media space. Critics may argue that such regulations could potentially suppress legitimate political speech or limit creative expression by imposing strict disclosure requirements. Additionally, there may be concerns about how these regulations are enforced and whether they could lead to unnecessary litigation, impacting both media creators and political candidates alike.