1 | 1 | | 83R22754 ATP-F |
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2 | 2 | | By: Murphy H.B. No. 1398 |
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3 | 3 | | Substitute the following for H.B. No. 1398: |
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4 | 4 | | By: Morrison C.S.H.B. No. 1398 |
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5 | 5 | | |
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6 | 6 | | |
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7 | 7 | | A BILL TO BE ENTITLED |
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8 | 8 | | AN ACT |
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9 | 9 | | relating to required disclosures on political advertising. |
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10 | 10 | | BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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11 | 11 | | SECTION 1. Section 255.001, Election Code, is amended by |
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12 | 12 | | amending Subsection (a) and adding Subsections (a-1), (a-2), (a-3), |
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13 | 13 | | (a-4), (a-5), and (a-6) to read as follows: |
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14 | 14 | | (a) A person may not knowingly cause to be published, |
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15 | 15 | | distributed, or broadcast political advertising containing express |
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16 | 16 | | advocacy that does not include [indicate] in the advertising: |
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17 | 17 | | (1) an indication that it is political advertising; |
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18 | 18 | | [and] |
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19 | 19 | | (2) the full name of: |
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20 | 20 | | (A) the person who paid for the political |
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21 | 21 | | advertising; |
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22 | 22 | | (B) the political committee authorizing the |
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23 | 23 | | political advertising; or |
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24 | 24 | | (C) the candidate or specific-purpose committee |
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25 | 25 | | supporting the candidate, if the political advertising is |
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26 | 26 | | authorized by the candidate; |
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27 | 27 | | (3) if the political advertising is authorized by the |
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28 | 28 | | candidate: |
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29 | 29 | | (A) for advertising transmitted through radio or |
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30 | 30 | | television, an audio statement made by the candidate that |
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31 | 31 | | identifies the candidate and states that the candidate has approved |
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32 | 32 | | the communication; and |
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33 | 33 | | (B) for advertising transmitted through |
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34 | 34 | | television: |
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35 | 35 | | (i) an unobscured, full-screen view of the |
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36 | 36 | | candidate making the audio statement or a clearly identifiable |
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37 | 37 | | photographic or similar image of the candidate accompanying the |
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38 | 38 | | audio statement; and |
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39 | 39 | | (ii) a statement in writing identifying the |
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40 | 40 | | candidate and stating that the candidate has approved the |
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41 | 41 | | communication that appears: |
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42 | 42 | | (a) at the end of the communication |
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43 | 43 | | for not less than four seconds; and |
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44 | 44 | | (b) in letters that are at least four |
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45 | 45 | | percent of the vertical screen height; and |
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46 | 46 | | (4) if the political advertising is not authorized by |
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47 | 47 | | the candidate: |
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48 | 48 | | (A) for advertising transmitted through radio or |
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49 | 49 | | television, an audio statement of the name of the person who paid |
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50 | 50 | | for the advertising, made by an individual named in the statement or |
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51 | 51 | | by a representative of a person named in the statement who is not an |
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52 | 52 | | individual; and |
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53 | 53 | | (B) for advertising transmitted through |
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54 | 54 | | television, a written statement that contains the name of the |
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55 | 55 | | person who paid for the advertising and that appears: |
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56 | 56 | | (i) at the end of the communication for not |
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57 | 57 | | less than four seconds; and |
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58 | 58 | | (ii) in letters that are at least four |
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59 | 59 | | percent of the vertical screen height. |
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60 | 60 | | (a-1) A disclosure required by this section must be |
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61 | 61 | | presented in a clear and conspicuous manner, to give the reader, |
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62 | 62 | | observer, or listener adequate notice of the political committee or |
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63 | 63 | | other person who authorized and, as applicable, paid for the |
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64 | 64 | | communication. A disclosure is not clear and conspicuous if it is |
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65 | 65 | | difficult to read, observe, or hear or if the placement is easily |
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66 | 66 | | overlooked. |
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67 | 67 | | (a-2) A photographic or similar image complies with |
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68 | 68 | | Subsection (a)(3)(B)(i) only if the image of the candidate is at |
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69 | 69 | | least 80 percent of the vertical screen height. |
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70 | 70 | | (a-3) A written disclosure satisfies the requirements of |
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71 | 71 | | Subsection (a-1) only if it: |
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72 | 72 | | (1) is clearly readable; |
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73 | 73 | | (2) is printed: |
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74 | 74 | | (A) in black text on a white background or is |
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75 | 75 | | printed so that the degree of contrast between the background color |
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76 | 76 | | and the disclosure text color is at least as great as the degree of |
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77 | 77 | | contrast between the background color and the color of the largest |
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78 | 78 | | text in the communication; and |
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79 | 79 | | (B) within a printed box set apart from the rest |
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80 | 80 | | of the contents of the communication; |
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81 | 81 | | (3) appears within the advertising, and appears on the |
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82 | 82 | | same side as all other printing on advertising that without the |
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83 | 83 | | disclosure would be one-sided; and |
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84 | 84 | | (4) is of sufficient type size to be clearly readable |
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85 | 85 | | and: |
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86 | 86 | | (A) if the advertising measures not more than 24 |
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87 | 87 | | inches by 36 inches, is in at least 12-point type; and |
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88 | 88 | | (B) if the advertising appears on an Internet |
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89 | 89 | | website, is at least 12 pixels. |
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90 | 90 | | (a-4) If political advertising appears on a social media |
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91 | 91 | | website, a written disclosure that complies with Subsection (a-1) |
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92 | 92 | | and this subsection must appear on the appropriate social media |
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93 | 93 | | profile page. If political advertising on an Internet website is |
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94 | 94 | | too small to include the written disclosure in a manner that |
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95 | 95 | | complies with Subsection (a-1), a written disclosure appearing on |
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96 | 96 | | political advertising on an Internet website, including a social |
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97 | 97 | | media profile page, satisfies the requirements of Subsection (a-1) |
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98 | 98 | | if the disclosure links to another Internet website page that |
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99 | 99 | | displays the full disclosure statement and is operational and |
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100 | 100 | | freely accessible during the time the advertisement is visible. |
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101 | 101 | | Internet advertising that is too small to include a written |
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102 | 102 | | disclosure complying with Subsection (a-1) includes an |
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103 | 103 | | advertisement classified as a micro bar or button according to |
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104 | 104 | | applicable advertising standards, an advertisement that has 200 or |
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105 | 105 | | fewer characters, and a graphic or picture link in which including |
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106 | 106 | | the disclosure is not reasonably practical because of the size of |
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107 | 107 | | the graphic or picture link. |
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108 | 108 | | (a-5) Any political advertising included in a group of |
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109 | 109 | | materials that, if distributed separately, would require a |
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110 | 110 | | disclosure under this section must separately include the required |
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111 | 111 | | disclosure. |
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112 | 112 | | (a-6) Subsection (a) does not apply to political |
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113 | 113 | | advertising distributed by sending a text message using a mobile |
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114 | 114 | | communications service. |
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115 | 115 | | SECTION 2. This Act takes effect September 1, 2013. |
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