No AI FRAUD Act No Artificial Intelligence Fake Replicas And Unauthorized Duplications Act of 2024
The bill mandates that individuals possess property rights over their own likeness and voice, thereby granting them control and the ability to seek legal recourse against unauthorized usage. This act introduces penalties for individuals or entities that distribute or create digital impersonations without consent, and allows for significant monetary damages to be awarded to victims of unauthorized uses. The law differs from existing protections by extending beyond traditional scopes of intellectual property, specifically addressing the unique challenges posed by modern digital technology.
House Bill 6943, titled the 'No Artificial Intelligence Fake Replicas And Unauthorized Duplications Act of 2024,' addresses significant concerns raised by the advent of artificial intelligence technologies and their implications for individual property rights concerning likeness and voice. The legislation seeks to establish robust protections against the unauthorized use of an individual's voice or likeness in any media, particularly as related to digital replications and cloning facilitated by AI. The bill emphasizes the evolving nature of personal rights in the digital era and intends to safeguard individuals from exploitation arising from advanced digital technologies.
While supporters laud the bill as a necessary measure to protect individual rights against potential abuses stemming from deepfake technology and other AI capabilities, there are anticipated debates concerning the balance it seeks to strike between safeguarding personal rights and ensuring creative freedoms. Critics may argue that the stringent nature of these protections could impede artistic expression or valid uses of AI in creative projects. Furthermore, the bill's provisions may lead to legal uncertainties regarding what constitutes unauthorized use, challenging existing interpretations of intellectual property rights in the context of advancing technology.