West Virginia 2025 Regular Session

West Virginia Senate Bill SB484

Introduced
2/14/25  

Caption

Relating to disclosures and penalties associated with use of synthetic media and artificial intelligence

Impact

If SB484 is enacted, it would introduce significant changes to state election laws governing the depiction of candidates and the integrity of political advertisements. By instituting penalties for distributing misleading synthetic media, the bill seeks to minimize the manipulation of voter perceptions through deceptive practices. Its provisions also require clear disclosures when synthetic media is utilized, which aims to ensure transparency in political communications and protect voters from misinformation. These measures are seen as essential to safeguarding the democratic process.

Summary

Senate Bill 484 aims to regulate the use of synthetic media and artificial intelligence in political campaigning, specifically targeting disinformation tactics that may impact election integrity. The bill prohibits the distribution of synthetic media that falsely represents individuals within 90 days before an election, particularly when such representations are made without the consent of the depicted individual and are intended to influence electoral outcomes. This initiative reflects a broader concern regarding the role of technology in modern electoral processes and the potential for artificially generated content to mislead voters.

Sentiment

The sentiment surrounding SB484 appears mixed, mirroring concerns regarding both election integrity and freedom of expression. Supporters of the bill, including some legislators and advocacy groups, argue that it is a necessary safeguard against technological misrepresentation that could unduly influence voters' decisions. Conversely, critics express apprehensions that the bill might impose undue restrictions on legitimate political communication and advertising, raising fears about censorship and the potential chilling effects on free speech. This tension between protecting elections and maintaining free discourse is evident in legislative discussions about the bill.

Contention

Notable points of contention include the definitions and scope of what constitutes synthetic media, as well as the conditions under which such media can be shared without penalty. Critics advocate for clearer guidelines to prevent ambiguity that could hinder honest political dialogue while proponents push for stringent regulations to combat disinformation. Additionally, there are fears that enforcement of the penalties described in the bill may be applied unevenly, potentially impacting minority candidates or lesser-known political entities disproportionately. Balancing these interests will be crucial as lawmakers consider the implications of SB484.

Companion Bills

No companion bills found.

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