Consumer protection; prohibiting use of hidden fees and charges by businesses. Effective date.
If passed, SB986 would amend the Oklahoma Consumer Protection Act to include specific prohibitions against unfair and deceptive practices in pricing. Businesses will be required to disclose any additional fees clearly before consumers complete a purchase, thus increasing transparency in transactions. This is expected to empower consumers by providing them with a clearer understanding of total costs associated with purchases, minimizing unexpected charges at checkout.
Senate Bill 986 aims to enhance consumer protection in Oklahoma by prohibiting businesses from using hidden fees and charges during the pricing of goods and services. The legislation defines essential terms such as 'covered good or service' and 'clear and conspicuous' disclosures to ensure that all fees are presented clearly to the consumer. It requires that businesses display the total price prominently, making it illegal to misrepresent any fees involved in a transaction. Notably, the bill applies to various sectors including live-event ticket sales and short-term lodging options.
While the bill focuses on consumer rights, there may be debates regarding its impact on businesses, particularly smaller entities that might find compliance challenging. Critics may argue that stringent disclosure requirements could impose an excessive regulatory burden, while proponents will suggest that enhanced transparency will benefit consumers and foster trust in business practices. The effectiveness of these provisions in communicating fees clearly without overwhelming consumers is likely to be a point of contention in discussions around the bill.